9 Color Cosmetics Brands That Turned up the Packaging Volume

The Color Cosmetic Market is expected to surpass skincare this year. New packaging componentry is meeting growing demands for sustainable solutions. Together they’re creating a robust environment for consumers who have been pent up during the pandemic—and now want to have fun!
 
According to Mintel’s Olivia Guinaugh, Senior Beauty & Personal Care Analyst, “After taking a steep hit in 2020 due to the Covid-19 pandemic, color cosmetic sales continue to pick up. Benefiting from the return of in-person events and less frequent usage of protective face coverings, pent-up demand and current makeup trends are also helping to speed recovery.
 
“Looking ahead, further growth can be driven by tapping into the emotive benefits of makeup and/or providing beauty experiences in virtual spaces, helping beauty brands to earn a spot in engaged BPC consumers’ makeup routines.
 
Following are 9 brands that have achieved a compelling story from emotions to trends to informative and sustainable packaging.